Lydia is a Haitian- American native of Brooklyn, New York now residing in McDonough, Georgia in Henry County.
She works as a branding expert and strategist who counsels small businesses owners, executives, and entrepreneurs in the process of maintaining, improving, and upholding a brand so that the name is associated with positive results by developing, implementing and executing marketing initiatives and activities so that brand can remain favorable to customers.
She started building her reputation as a brand manager and went by the title of Ur Beauty Liaison in 2011. She is now in the expansion phase of her business and has rebranded as Pierre Branding Group with Ur Beauty Liaison now becoming one of the four industries they serve. She's a fierce proponent of professionalism and has dedicated herself to not only working with Industry Professionals but also educating them about the issues affecting their quality of work. Lydia is personally involved in the training and development of every client to ensure that they each receive the highest level of service in the industry.
Lydia authored the book entitled, "The Art Of Branding: A Simple & Practical Guide to Understanding the Branding Process" which is a short and simple guide that answers some of the most frequently asked questions about personal branding and why it's an important piece of any entrepreneur's life today. The book is available on Amazon.com.
In addition to writing, Lydia has worked as a Media Personality and has interviewed celebrity guests such as Actress LisaRaye McCoy, Singer Lyfe Jennings, Singer Sheila Raye Charles and daughter of Ray Charles, the legendary Huff & Gamble among others. She has had the pleasure of working in affiliation with individuals such as NFL's Michael Vick; Celebrity Stylist, Dwight Eubanks; and Reality star, Erica Dixon to name a few.
Prior to moving to Georgia, she worked as a Medical Billing specialist at Disston Chiropractic in Philadelphia for nearly eleven years. After relocating to Georgia in 2012, she served as the Public Relations Specialist for the Family Support Circle, A non-profit organization providing Afterschool and summer enrichment programming for children in need. She represented the interests of the organization in the community and taught Abstinence Education to the Middle School participants as a certified WAIT Trainer. She also oversaw the organizations Plan of Action Committee and Public Relations Committee by identifying and supporting volunteers and candidates for various positions. She now serves as the Vice Chair of the Board of Directors for Family Support Circle, Inc.
In addition to serving on the Board, Lydia is the brand ambassador of The Gift of H.O.P.E (Haiti Opportunities for Partners in Education) campaign by the non-profit Family Support Circle, Inc. to raise funds to build a school in Cayes, Haiti. The move is aimed at establishing a voluntary relationship between businesses and organizations in the United States and the FSC International School in Haiti. Lydia will drive the initiative aimed at allowing FSC to partner with others who align with their mission and share the vision of quality education in Haiti. Through partnership with various organizations and businesses, FSC is able to act as a conduit to facilitate this support. “Lydia was a "perfect fit" for the role as she has been through the program, and has a fan following among the youth.” said Dr. Elna Poulard, Founder of Family Support Circle, Inc.– Pennsylvania, Georgia and Haiti.
"Being Haitian myself, I have had several friends and close family members who have shared with me what it was like growing up in Haiti as a student, and how they had to come to America to further their studies and explore new opportunities,” said Lydia.
"As a 20 year alumni of Family Support Circle, Inc., I can testify to the impact the program had on my life. I am honored to join Family Support Circle, Inc. to continue the effort to expand this kind of programming and support to the Co-ed School of Cayes in Haiti where they are providing children with the tools they need to create their own future. I look forward to engaging with the youth of our country about the same," she said.
Lydia was brought on as the Director of Communications at the Henry County Chamber of Commerce in 2014, after years of managing email campaigns for small businesses & Entrepreneurs in New York, Philadelphia & Atlanta. Her foundation in public relations, in addition to her experience with small businesses and non-profits, contribute to her passion for helping organizations succeed. As the Director of Communications at the Chamber, Lydia developed and oversaw the marketing and communications strategies for the Chamber, including those related to community initiatives, education and workforce development. She has also gained political experience by working on numerous campaigns in Georgia at the local level.
Through her affiliation with the chamber, Lydia became active as a leader in the business community and was named the chair for the One Henry Arts & Leisure Subcommittee. One Henry is a collaborative effort of various citizens, community groups/businesses, and the Henry County Chamber of Commerce for economic advancement. The Arts & Leisure Subcommittee, which Lydia chairs, is one of five subcommittees working under the One Henry header in an effort to move the county in a positive direction by focusing on key areas vital to strengthening economic viability and prosperity throughout Henry County.
In January 2018, Lydia became a member of the Board of Directors for the Henry Arts Alliance whose mission is to improve the quality of life in Henry County and the Southern Crescent (Henry, Clayton, Fayette, Butts, Newton, Rockdale and Spalding and surrounding counties) by creating awareness, stimulating interest, and encouraging local involvement in the arts.
Lydia recently graduated as part of the 2018 Leadership Henry Class which is a leadership development program sponsored by the Henry County Chamber of Commerce that engages emerging and existing leaders in a nine-month program that broadens their knowledge of community issues, sharpens their leadership skills and challenges themselves and others to seek solutions to those issues affecting our communities.
In the spring of 2018, Lydia transitioned out of her role at the Henry County Chamber of Commerce to launch her own branding and communications firm which will be based in Henry County. The firm's focus is providing affordable brand management and communication services to entrepreneurs and small business owners with the goal of making the branding process simple, affordable, and stress free for people who already are taking on greater than normal financial risks in order to own and operate their own business.
This transitioned occurred all while simultaneously taking on the role of Marketing Specialist and Socialite at Heritage Bank, an independent community bank with 6 branches serving Clayton, Henry & Fayette counties in Atlanta's Southern Crescent since 1955.
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