Lydia is a Haitian- American native of Brooklyn, New York now residing in McDonough, Georgia in Henry County.
Lydia works as a branding expert and strategist who counsels executives transitioning into entrepreneurs through the process of maintaining, improving, and upholding their reputation right where they are as they build their brand. She does this by developing, implementing and executing marketing initiatives and activities so that the executive and their brand can remain favorable to their current audience as well as potential customers. This way their name is associated with positive results. Lydia knows a thing or two about this, being someone who has had to transition quite a few times herself while building her own brand. She's a fierce proponent of professionalism and has dedicated herself to not only working with Executives and Industry Professionals but also helping them turn their passion to profit. Lydia is the overseeing Brand Manager at Pierre Branding Group, LLC and is personally involved in the training and development of all their clients to ensure that every client receives the highest level of service in the industry.
A cosmetologist by trade, Lydia started building her reputation as a brand manager in 2011 and went by the title of Ur Beauty Liaison. In that capacity, Lydia worked as a Media Personality and interviewed celebrity guests such as Actress LisaRaye McCoy, Singer Lyfe Jennings, Singer Sheila Raye Charles and daughter of Ray Charles, the legendary Huff & Gamble among others. She has had the pleasure of working in affiliation with individuals such as NFL's Michael Vick; Celebrity Stylist, Dwight Eubanks; and Reality star, Erica Dixon to name a few. She later expanded the business and rebranded as Pierre Branding Group with Ur Beauty Liaison becoming one of the four industries they serve.
Prior to moving to Georgia, she worked as a Medical Billing specialist at Disston Chiropractic in Philadelphia for nearly eleven years. After relocating to Georgia in 2012, she served as the Public Relations Specialist for the Family Support Circle, A non-profit organization providing Afterschool and summer enrichment programming for children in need. She represented the interests of the organization in the community and taught Abstinence Education to the Middle School participants as a certified WAIT Trainer. She also oversaw the organizations Plan of Action Committee and Public Relations Committee by identifying and supporting volunteers and candidates for various positions. She now serves as the Vice Chair of the Board of Directors for Family Support Circle, Inc.
Lydia was brought on as the Director of Communications at the Henry County Chamber of Commerce in 2014, after years of managing email campaigns for small businesses & Entrepreneurs in New York, Philadelphia & Atlanta. Her foundation in public relations, in addition to her experience with small businesses and non-profits, contribute to her passion for helping organizations succeed. As the Director of Communications at the Chamber, Lydia developed and oversaw the marketing and communications strategies for the Chamber, including those related to community initiatives, education and workforce development. She has also gained political experience by working on numerous campaigns in Georgia at the local level.
While working at the Chamber, Lydia authored the book entitled, "The Art of Branding: A Simple & Practical Guide to Understanding the Branding Process" in 2015. The book was a short and simple guide that answered some of the most frequently asked questions about personal branding and why it is an important piece of any entrepreneur's life today. The book is available on Amazon.com.
Through her affiliation with the chamber, Lydia became active as a leader in the business community and was named the chair for the One Henry Arts & Leisure Subcommittee in 2016. One Henry is a collaborative effort of various citizens, community groups/businesses, and the Henry County Chamber of Commerce for economic advancement. The Arts & Leisure Subcommittee, which Lydia chairs, is one of five subcommittees working under the One Henry header in an effort to move the county in a positive direction by focusing on key areas vital to strengthening economic viability and prosperity throughout Henry County.
In January 2018, Lydia became a member of the Board of Directors for the Henry Arts Alliance whose mission is to improve the quality of life in Henry County and the Southern Crescent (Henry, Clayton, Fayette, Butts, Newton, Rockdale and Spalding and surrounding counties) by creating awareness, stimulating interest, and encouraging local involvement in the arts.
Lydia graduated as part of the 2018 Leadership Henry Class which is a leadership development program sponsored by the Henry County Chamber of Commerce that engages emerging and existing leaders in a nine-month program that broadens their knowledge of community issues, sharpens their leadership skills and challenges themselves and others to seek solutions to those issues affecting our communities.
In the spring of 2018, Lydia transitioned out of her role at the Henry County Chamber of Commerce to launch what is now Pierre Branding Group. A branding and communications firm whose focus is providing affordable brand management and communication services to Executives and Entrepreneurs with the goal of making the branding process simple, affordable, and stress free for people who already are taking on greater than normal financial risks in order to own and operate their own business.
This transition occurred all while simultaneously taking on the role of Marketing Specialist and Socialite at Heritage Bank, an independent community bank with 6 branches serving Clayton, Henry & Fayette counties in Atlanta's Southern Crescent since 1955. After a year and a half of working in that role and raising the bank’s brand awareness within the community, Lydia transitioned once again this time to working on and in Pierre Branding Group fulltime ready to help others do what she managed to do successfully. Transitioning from Executive to Entrepreneur all while keeping all relationships, connections and most of all, her brand intact.
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