and having fun while doing it!
I was so honored to be able to be a part of this campaign honoring women like my mother who had such an impact on our lives. May she Rest in Heaven.
Whether it is by design or by default, everyone has a brand. We are constantly building a perception of who we are in the minds of those around us. This is Branding. This is why it is important to be consistent and authentic— because you are a brand. If you truly want to be successful in life, you must consider yourself a brand and act accordingly.
With more than 10 years of experience managing campaigns, image and communications for small businesses & entrepreneurs in New York, Philadelphia & Atlanta, Lydia's foundation in public relations, in addition to her marketing experience with small businesses & non-profits, contribute to her passion for helping organizations succeed.
Lydia authored the book entitled, "The Art Of Branding: A Simple & Practical Guide to Understanding the Branding Process" which is a short and simple guide that answers some of the most frequently asked questions about personal branding and why it's an important piece of any entrepreneur's life today. Available on Amazon.com.
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