Whether it is by design or by default, everyone has a brand. We are constantly building a perception of who we are in the minds of those around us. This is Branding. This is why it is important to be consistent and authentic— because you are a brand. If you truly want to be successful in life, you must consider yourself a brand and act accordingly.
With more than 10 years of experience managing campaigns, image and communications for small businesses & entrepreneurs in New York, Philadelphia & Atlanta, Lydia's foundation in public relations, in addition to her marketing experience with small businesses & non-profits, contribute to her passion for helping organizations succeed.
Lydia authored the book entitled, "The Art Of Branding: A Simple & Practical Guide to Understanding the Branding Process" which is a short and simple guide that answers some of the most frequently asked questions about personal branding and why it's an important piece of any entrepreneur's life today. Available on Amazon.com.